What is Loftus Co?

Loftus Co is an independent startup focused on innovation, creativity, and craftsmanship.  Every product we make starts with one question — how can we make it better?

Loftus Co is my creative outlet — a place to turn ideas into innovations that make the industries I love even better

It is about building something real — a community that believes
in the journey, supports the ideas, and grows alongside every new product.

Daniel Loftus

Founder

I’m a software engineer who couldn’t stop building things in the real world. I’m obsessed with solving problems and turning ideas into products, especially in industries I care deeply about, like boating.

I’ve always been a maker. Woodworking, leather, graphic design, and 3D printing have been some of my favorite creative outlets, and I taught myself 3D modeling so I could bring my own ideas to life.

I’m constantly thinking, “Oh, that’d be cool.” Eventually, I realized I should do something with those ideas — and that’s what led to Loftus Co.